A recent survey by Gartner found that 80% of marketing leaders already use AI-driven tools in some way.
The reason?
That’s easy… AI has the ability to enable marketers to make data-driven decisions, automate lengthy processes, and predict customer behavior with a level of accuracy that would take a human a considerably larger amount of time to complete. While AI can’t make a marketer with bad marketing ideas better, it can give good marketers a rather sharp advantage in terms of the overall execution of their marketing efforts, if they utilize it correctly.
How AI Transforms Marketing Strategies
Predictive Analytics for Better Decision-Making
When it comes to compiling and analyzing pages of data… artificial intelligence performs rather well. With AI doing a lot of the heavy lifting, marketers can more easily predict trends, identify customer needs, and even provide more optimized guidance to potential challenges along the way. Predictive analytics helps businesses stay proactive, tailoring their strategies to meet future demands and better ride out the usual ebbs and flows of trends in their industry. So, any tool that can help minimize some of the frontloading involved is bound to become a blessing as business begins to scale and build more data channels to analyze.
Personalized Customer Experiences
For customers, the “experience” they have during the buyers journey is vital. If the customer has a bad experience while shopping on your website, booking a stay at your hotel or otherwise purchasing anything from you, it will determine their final decision to buy or not to buy. This is not the case all of the time but a large majority of it. AI can quickly compile and analyze vast amounts of data to understand customer preferences and behaviors. Leveraging AI tools in this way can help businesses deliver personalized content, give potential customers more targeted product recommendations, and quickly split test ad variations to determine your best converting copy. This can result in a more engaged audience and higher conversion rates.
Content Creation and Optimization
AI-powered tools can also assist in generating content that is laser-focused and designed to appeal to your core audience. From blog posts and social media captions, right down to email newsletters, AI can help you get a rough draft started and ready for your own edits. This is where you can begin to utilize artificial intelligence models with analytical data pulled from your SEO tools like SEMrush, Google Analytics, ahrefs, etc. It’s important to mention here that AI is a tool, is not a solution for replacing human effort. In other words, be mindful of the way you are using AI and avoid simply publishing content that is 100% AI-generated. Attempting to replace your content writers with an AI platform is nothing short of a horrible idea.
Enhanced Customer Support with Chatbots
Chatbots that are driven by artificial intelligence can provide near instant support to your customers, improving the overall UX of a visit to your website. Furthermore, they can resolve customer queries around the clock with very minimal human interaction required. Implementing an AI chatbot can help you reallocate the time or resources you would normally spend manually answering basic inquiries toward another area of your business.
Automated Ad Campaigns
If you’ve ever managed any kind of digital ad campaign then you know just how time-consuming it can be to do it all manually. Setting up campaigns, bidding, and split-testing can all take a large chunk of time to handle properly. Yep, these are all areas in which you might just find that AI can simplify for you. To take things a step further, you can then take all your campaign split testing data and have your AI tools analyze the information, allowing you to better optimize things for your next campaign run.
Final Thoughts
As AI continues to evolve, its potential to revolutionize digital marketing grows exponentially. By adopting AI-powered tools, businesses can stay ahead of the curve, delivering exceptional customer experiences while optimizing their marketing efforts. More than that, if used strategically, it can help you automate workflows and free up your time to focus on other important tasks.